Starbucks wants to overhaul its iconic cup, citing environmental concerns

For a generation and more, Starbucks’ throwaway cup has been a cornerstone of consumer society, first in the United States and then globally.

SEATTLE (AP) — Bethany Patton steps up to the counter and places her pink mug into a shoebox-sized dishwasher. It spins. It whirs. Water splashes inside. After 90 seconds, the door opens and steam emerges. A barista grabs the mug, dries it and prepares Patton’s order — a 16-ounce Starbucks double espresso on ice.For bringing her own cup, Patton gets $1 off her drink.”Saving the environment is important and all, but I probably come here more in knowing that I’m going to get a dollar off,” says Patton, 27, a cancer researcher at Arizona State University. Two friends who came on the afternoon coffee run nod as they hold the cups that they, too, brought along.

Starbucks

Just as noteworthy as what they’re carrying is what they are not: the disposable Starbucks cup, an icon in a world where the word is overused.For a generation and more, it has been a cornerstone of consumer soci …

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