In the volatile landscape of consumer economics, where prices seemingly escalate with each passing quarter, one beverage brand has emerged as an unexpected champion of affordability. AriZona Iced Tea’s steadfast commitment to its 99-cent price point represents more than a marketing strategy—it’s a profound statement about corporate responsibility and consumer value.
The price of consistency
Since 1992, the 23-ounce can of AriZona Iced Tea has remained an economic anomaly. While industries ranging from technology to food services continuously adjust pricing, this beverage has maintained a remarkable resistance to inflationary pressures, becoming a symbol of stability in an increasingly unpredictable marketplace.The broader economic context
The company’s pricing strategy emerges against a complex backdrop of rising consumer …
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