In an era where inflation is impacting budgets, Arizona Beverages stands out by not raising its prices. Don Vultaggio, the chairman and co-founder of Arizona Beverages, emphasized the company’s dedication to affordability during a recent interview on TODAY. Since its inception in 1992, Arizona has maintained the price of its beverages at 99 cents, a commitment that continues despite economic pressures.Efficient operations to maintain low prices
Vultaggio explained the strategy behind maintaining low prices involves optimizing production and distribution processes. “We make it faster. We ship it better. We ship it closer. The cans are thinner,” he detailed, showcasing how operational efficiencies contribute to cost control.Consumer-centric approach
While competitors may increase prices, Vultaggio is resolute about keeping Arizona Beverages affordable. He views maintai …
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