PHOENIX — The 2023 Super Bowl generated $1.3 billion in total economic activity or gross output for the state, the Arizona Super Bowl Host Committee announced Wednesday.
In an independent study conducted by the L. William Seidman Research Institute at W.P. Carey School of Business at Arizona State University, the state’s total contribution to Arizona’s gross domestic product was $726.1 million.
“Super Bowl 57 generated nearly $730 million to the state GDP and it also contributed nearly $500 million worth of income for Arizonans and created thousands of jobs,” Arizona Gov. Katie Hobbs said.
“This is real income for Arizonans who because of Super Bowl 57 had an opportunity to earn a living and support their family.”
Visitors make impact
Out of the data collected from visitors between Feb. 9-12, it found 102,598 out-of-state visito …
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