
Citing sustainability, Starbucks wants to overhaul its iconic cup. Will customers go along?
For a generation and more, Starbucks’ throwaway cup has been a cornerstone of consumer society, first in the United States and then globally. TEMPE, Ariz. — Bethany Patton steps up to the counter and places her pink mug into a shoebox-sized dishwasher. It spins. It whirs. Water splashes inside. After 90 seconds, the door opens…