Total (and unique) views indicate initial interest in a property.
A high number of total views suggests broad appeal, whereas unique views gauge individual interest and reach. A disparity between total and unique views can signal repeat interest, suggesting a quality listing.
Next, monitor the average time spent on each tour. The longer the average time spent, the more it suggests that viewers are spending time looking at the property in detail. Short times may indicate the tour is not being seen or there is insufficient key information.
Some virtual tour platforms allow agents to embed interactive hotspots that highlight some key features or provide additional information.
Tracking hotspot click rates reveals which areas of the property are most intriguing. This data can inform future marketing and even highlight areas to mention during showings.
Buyer preference metrics reveal how leads engage with certain types of content. Some web platforms offer reporting on various forms of media, like images. This allows agents to prioritize content creation accordingly.
A virtual tour can also be measured by sales conversion rates. Consider the following metrics:
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