With the arrival of the holiday season, the spirit of giving is upon us. Traditionally, this is a time for companies to offer goodwill, build camaraderie and demonstrate community support. As you consider your companies’ giving investment, you may be interested to know there are ways to benefit your bottom line while allowing for greater impact.A growing number of businesses are learning the value of donating noncash assets, a strategic evolution from traditional cash donations; this involves the contribution of stocks, real estate or equipment. Not only is this a display of corporate social responsibility, but it can be advantageous to businesses because the tax deduction is often based on the asset’s fair market value.Consequently, businesses can achieve a more significant tax benefit while mitigating capit …
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