States have had their fun with highway safety messages, posting everything from Taylor Swift lyrics to discourage texting in Mississippi, to a “vibe check” — winking at Gen Z — to encourage seat belt use in Arizona.Such messages are shown intermittently on thousands of highway signs, known as variable messaging signs, when the billboards aren’t lit up with alerts about accidents, construction or other real-time traffic issues.
Elise Riker, a marketing professor at Arizona State University, shows off her winning contest entry for a state highway safety message displayed last fall. States are using more creative message to get attention, but federal authorities have warned that confusing messages could actually increase crashes.
Arizona Department of Transportation
A Maine Department of Transportation sign uses holiday humor to warn drivers to watch their speed in December 2016 on Interstate 295.COPYRIGHT 2024 THE ASSOCIATED PRESS. ALL RIGHTS RESERVED. THIS MATERIAL MAY NOT BE PUBLISHED, BROADCAST, REWRITTEN OR REDISTRIBUTED.
Robert F. Bukaty, Associated Press
An electronic highway sign is seen in May 2014 on Interstate 93 in Boston. The Massachusetts Department of Transportation posted the message “Changing Lanes? Use Yah Blinkah” on the signs around the city. “Blinkah” is how Bostonians pronounce “blinker.”COPYRIGHT 2024 THE ASSOCIATED PRESS. ALL RIGHTS RESERVED. THIS MATERIAL MAY NOT BE PUBLISHED, BROADCAST, REWRITTEN OR REDISTRIBUTED.
Michael Dwyer, Associated Press
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