Travis Kelce’s very famous other half set a record for a global music tour.According to a report in Variety, Taylor Swift’s “Eras Tour” officially ended on Sunday as the first-ever $2 billion tour. The nearly two-year, 149-date run grossed $2,077,618,725, and was attended by over 10 million people worldwide. The official numbers were confirmed to Variety by Swift’s representatives.More from Sportico.comAdvertisementAdvertisementAdvertisementMany stops on the tour were at NFL stadiums, with her three shows at Stephen Ross’ Hard Rock Stadium (home of the Miami Dolphins) this past October being some of the most profitable on a per-night basis for any NFL owner.The initial U.S. leg of “Eras” began with two shows at State Farm Stadium, home to the Arizona Cardinals, back in March 2023. The first 20 stops of the tour—comprising 53 shows—took place at NFL stadiums, capping the American portion with a six-night run at SoFi Stadium (the shared venue of the Los Angeles Rams and Chargers) in early August 2023. The Federal Reserve Bank of Philadelphia said the pop star increased tourism in the region when she performed at Lincoln Financial Field, home of the Eagles, from May 12-14, 2023.The “Shake It Off” singer had already moved the needle for NFL owners in 2023. Although the ratings impact was a tad overblown, Swift’s romance with Kelce, the Kansas City Chiefs’ tight end, got credit for boosting TV viewership for NFL games. That she played in so many of their venues speaks to the league’s relationship with Live Nation Entertainment, the merged entity of promotional company Live Nation and ticketing sales firm Ticketmaster.Ticketmaster has been the NFL’s longtime ticketing partner, with its current agreement with the league running through 2026. AEG Presents, Swift’s tour promoter, blamed Live Nation for having to initially cancel public ticket sales in 2022, claiming that it had no other choice but to work through Ticketmaster. (The ticketing fiasco provided much of the impetus towards the Department of Justice’s antitrust lawsuit against Live Nation filed in May.)AdvertisementAdvertisementA …
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